Digital Copywriting
Overview
About the course
| Writing copy for online. Writing copy for search. How to get emails opened and read. How to approach social media. Packed with practical exercises, you’ll walk away understanding how to address the challenges of the digital environment. |
Who should attend?
- Traditional marketers expanding into the digital environment
- Mainstream copywriters moving into the digital world
- Those briefing or reviewing copy for digital mediums
- Marketers wanting a better understanding of digital mediums
- Those working in digital agencies who want to expand their skill set
- Marketers who have attended Copywriting Essentials and want more advanced digital copy skills.
Learning outcomes
- The foundations for good copy
- How those rules change in the digital space
- Effective website copy: structure and rules
- How to structure and write landing pages
- Tips for successful emails
- The secrets to an effective banner ad
- Writing for search
- ‘Shiny New Thing Syndrome’: social media
- Which social media channel to use and why
- Writing blogs
- The role and implications of mobile.
Course Outline
Course outline
This thoroughly practical digital copywriting course will teach you:
- The basic copy approach
- The Socratic vs. Inverted Pyramid styles of writing
- The active vs passive choice of the Web
- Web structure: thinking in 3D
- Spelling and proofreading
- The role and structure of landing pages
- Email timing and ‘From’
- Tips and techniques for email subject lines
- Writing for SEO
- Social Media: tips and pitfalls
- Mobile and blogs
- Resources for further learning
Online
Online Learning
The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, SOUTECH has created a new range of online courses: offering flexibility for when and where you want to learn.