Website Design, Digital Marketing and Mobile App, Graphics and Branding Practical Training in Abuja,Nigeria

SOUTECH Web Consults – (a smart and budding Information Technology (IT) firm with innovative, intelligent, knowledgeable and experienced consultants, trainers and developers.

To be efficient in IT service delivery and management you need  core practical training from SOUTECH Web Consults to help you in:

• Critical thinking and problem solving skills
• Communication skills
• Collaboration skills
• Creativity and innovation skills

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Who Should Take The Course?

• Anyone responsible for developing or implementing your organization’s online strategy.
• Professionals who need to understand Digital Marketing, Mobile App Development or get more out of their Digital channels.
• Marketers who want to fast-track their career or improve their position in the market-place.
• Small Business owners who need to maximise online channels for growing their business.
• Students who want to upskill in Digital Marketing, Mobile App Development and Website Design
• You are smart enough to want to Learn to Earn….Yes you can!

We look forward to training you in the following courses.

SOUTECH TRAINING COURSES TRAINING PACKAGE

Why should we train you?

We are industry experts and have deployed web solutions for clients across board and still counting.

Here are some recent Students!

Web Development Training in Partnership with NITDA

Digital Marketing EXPO Workshop for Business Owners

Ethical Hacking, Project Management Training in Partnership with CielGR

FortisAcademy Training

Digital Marketing Training and Brand Development Deployment for Princeworld

HIGHLIGHTS

DIGITAL MARKETING TRAINING MODULES

Digital Marketing Course Outline

Overview

This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.

Who should attend?

• Marketers who have some experience in digital but want to grow their confidence
• Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base
• Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels
• Those who are interested in seeing how digital is approached from both client and agency perspective.

Learning Outcomes

• Understand the scope of digital marketing and how it integrates with overall business and marketing strategy
• How to assess various digital channels and understand which are most suitable to an idea or solution
• Understand the fundamentals of digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline

Modules:

1. Fundamentals – Understanding consumers

• How the online marking landscape is changing
• Understanding consumer behavior and translating that into good customer experience.

2. Fundamentals – Content

• Content strategy, planning, creation and designing for the brand
• Channel constraints and video content,

3. Fundamentals – Data

• What is big data and how can we use it?
• Metrics, measurement and evaluation.

4. Tools – Owned media: Website

• Website development and responsive design
• Designing for usability, function and effectiveness
• Website Conversion funnels
• Search engine Optimization.

5. Tools – Owned media: Mobile and email

• Mobile sites and apps
• Email strategy, designing for response, data management and the spam act.

6. Tools – Owned and earned: Social

• Social platforms and an overview of how they are used
• Social as an earned medium
• Social media monitoring and community management.

7. Tools – Paid media

• The paid media landscape, targeting, data and technology
• Networks, affiliates, email lists and digital out-of-home
• Paid search – how it works and search for mobile.

8. Applications – Managing digital marketing

• Managing digital projects
• Budgets, dashboards and templates

9. Applications – Campaign planning

• Planning campaigns for awareness/branding, acquisition and retention

10. Applications – Optimization and emerging trends

• Testing – A/B and multivariate and optimization
• Emerging media, technology and trends.

PROFESSIONAL WEBSITE DESIGN TRAINING

It is a  Practical Training where you will be held by the hand step by step as you acquire life skills in professional database/ecommerce/CMS Web Design

You will be shown step by step how to create the following types of websites:

> Church Websites with live streaming – thousands of churches are waiting for you.

> Hotel Websites with online reservation – this will make you money.

> SMS Portal Websites with voice, sms, shortcode, etc

> eCommerce Websites like jumia, konga with shoping cart, online payments, etc

> Corporate Websites with slides, security, etc – clients will love you for this

> Membership sites with login and access restriction – This skill will explode your bank account.

Apart from Web design and digital marketing, the training will also cover:

> Strategy To Building A Highly Responsive Email And Mobile List

> How To Captivate and Engage Your Audience and Generate More Sales With Email Marketing.

> How to Use Copywriting to Sell  Anything & Become Absolutely Irresistible On The Web.

> How to Create Effective Online Advertising Campaigns On Google, Facebook, Yahoo etc

>How To Attract, Engage And Retain Customers With Mobile Marketing

> Turning Your Visitors To Repeat Customers By Digitally Powered Marketing and Sales System.

> The Easy, Non-Technical Approach to Search Engine Marketing

> How To Develop Wining Social Media Strategy To Build Brands and Engage With Customers

> Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

> Video Marketing for Business Owners

> Ads Re-targeting Blueprint – How To Use Search, Engagement, Email And Contextual Re-targeting To Stay In Contact And Convert That 90% of Visitors That Left Your Website Without Buying.

Bonus tips and guides includes:

> Step By Step Pictorial eBook Creation Training

> Step By Step Online Outsourcing Training

> Step By Step Irresistible Proposal Writing Training

If you don’t want to miss this great event, reserve your seat here.

MOBILE APPLICATION DEVELOPMENT

1. Understanding the mobile app toolset
2. Working with jQuery Mobile and mobile starters
3. Applying an overall theme to an app
4. Specifying Android settings
5. Simulating the iPhone
6. Setting up mobile pages
7. Keeping jQuery Mobile current
8. Applying page transitions
9. Creating collapsible content
10. Defining list views with images
11. Creating web forms for mobile
12. Integrating geolocation data with Google Maps
13. Previewing an app in Device Central

GRAPHICS AND BRANDING COURSE

Course Outline for Graphics and Branding- Basics:  Corel or Photoshop

Preview course topics and assignments.

1 – Intro to Corporate Identity                                                           

How does a company and organization project a coherent identity that’s as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW.

Project – Logo design

2 – Design and Corporate Strategy

Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness.

Project – Logo Redesign

3 – Designing a Corporate Brand

What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored.

Project – Product Line Logo

4 – Design Process and Methodology

Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions.

Project – Problem phase

5 – From Solution to Evaluation

Every problem has a solution, and in this lesson we present the “solution phase” of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the “evaluation phase” in which solutions are put to the test.

Project – Evaluation phase

6 – Product and Corporate Design

A company logo is merely cosmetic without a strong product to back it up, and we’ll look at the role the product plays in a company design in this lesson. Specifically, you’ll explore how identity is presented through product designs from Apple and Sony.

Project – Restaurant identity design

Course Objectives

Building skills? Here’s an overview of what you’ll learn in this course:

• Develop an understanding of the different components of a corporate identity and the designer’s role in developing it.
• Research and design logos for three different companies, exploring differences in concept development.
• Develop an understanding of how corporate identity is influenced by corporate business strategy.
• Research and redesign a TV network’s logo to change or better present its identity.
• Design logos and cohesive brand identities for three product lines of hair care products.
• Develop an understanding of the skills and attributes required to become a corporate designer.
• Apply a three-step methodology to research and develop a concept for the visual identity of a restaurant.
• Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
• Develop and hone a visual identity, presenting it to a fictional client in different applications.
• Develop an understanding of the critical relationship between product, environment, communication, and logo design.
• Apply a finished design to a shop front for the client’s restaurant, letterhead, business cards, and other elements: a proposal, user guide, and slideshow.

Software and Supplies

To take this course you’ll need:

• Computer with Internet connection.
• Adobe Photoshop and/or Corel Draw.
• Basic experience in the above software.

ALSO

All courses comes with 30 days mentorship program to ensure you get the best and become an expert in the field of training.

Highlights

• Real-life application and understanding
• Conducive learning environment
• Participants get a Certificate of Training
• Restricted and interactive classes
• Service comes with all necessary softwares
• Soft copy training(Videos and eBooks) materials will be available
• Qualified and experienced facilitators
• Get a full Audio recording of the training (No need for refresher class)
• Full certification course (Good for your CV)
• Job/Internship placement support (Optional)
• Customized soft copy of training materials will be provided
• Organized and efficient training process
• Conducive air conditioned learning environment and Parking Space

Training Requirements and Prerequisites

Participants must have basic competency in computer literacy.
Participants should come with their Laptops, Internet access will be provided for the practical sessions.

Registration Procedures

| Want to start an eBusiness and Grow it Globally with free IT, Legal, Internet Discounts,3 Months SME Startup Course, ePayment Integration, Biz Development Services, Free Website, Free SMS Units/Portal all done for you within 30 Days?

Start Here>> Click  >>> Start a Digital Business in Nigeria