- May 15, 2017
- Posted by: SouTech Team
- Category: Others
BUSINESS GROWTH: THE EFFECT OF EMAIL MARKETING
Have you ever received an email notification from Soutech, Dstv, Konga or Jumia informing you about some new products or a possible discount on specific products? That is called email marketing. It is a process where you market your products and services to existing clients/customers or to an email list. It is one of the most effective ways of marketing and building targeted customers. Individuals have seen the impacts and the force that email advertising records hold and there is more than adequate evidence to reveal to us that through email promoting records, you can most likely grow your business and accomplish a higher inflow of wage inside of a brief time of time.
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Email services:
If you are short on time and experience, there are tons of services that will actually handle the whole process of email marketing for you. Online marketing had exploded with hungry internet marketers in the last 5 years which have made it really easy to outsource this kind of work.
List of some popular email services are:
Aweber.com
iContact.com
Mailchimp.com
Infusionsoft.com
GetResponse.com
One of the benefits of using an email service marketing service is SPAM. Email marketing can be done manually, but if you are reported by some subscribers, your email ID will be spam tag which is really not good for business.
Building your Email List (opt-in email)
Email marketing is becoming a lot easier these days as the digital marketing industry continue to grow. If you are tech savvy you can simply sign up to an auto-responder service & get started. Most email marketing services will provide you with comprehensive training on how to complete your email list building & marketing campaigns. First, you will require an email list for people to subscribe to, this is easily achieved by using an opt-in page or form which will be provided by your email marketing service. You can also purchase email list from I.T. professionals such as Soutech Web Consult or learn how to build an email list by taking a training on digital marketing.
Strategy: The act of giving.
The most common way to build your email lists is to offer something that will entice visitors to enter their contact details to your opt-in form ie; free report, free training, free software, newsletter, etc. or inviting prospective recipients to register on a form in order to qualify for an upcoming draw or promo.
Depending on your email provider, most should give you the ability to create a variety of lists. This is helpful if you want to separate your subscribers by gender, ethnicity, location, etc. This feature is helpful and will make it easy for you to market specific products to specific subscribers.
As you know email marketing is a very important part for your business to keep in contact with your existing clients. Email marketing is used for the different purpose as per your need, but most of them used to promote their business to increase the sales for that you will need an email marketing service that is cost effective and convenient. Get Nigerian verified email addresses from Soutech Web Consult or learn how to build an email list by taking a taking a training on digital marketing.
Call 08034121380 to get started.
| Want to start an eBusiness and Grow it Globally with free IT, Legal, Internet Discounts,3 Months SME Startup Course, ePayment Integration, Biz Development Services, Free Website, Free SMS Units/Portal all done for you within 30 Days?
Start Here>> Click >>> Start a Digital Business in Nigeria